Our main objectives were to generate more clicks, engage our target audience and enhance product curiosity. An amalgamation of technology and creative strategy was engaged to achieve this. The ads showcased the campaign video at the heart of the Spotify platform, alongside animated CTA buttons and key visuals designed not just to capture attention, but hold it. Audiences were immersed in an interactive experience that blended the campaign narrative with the Spotify UI. Supported by retina displays and fast loading due to compression technology, the hero visuals in the campaign transported users from their own digital realm to a world of music and movement, resonating at the frequency of JBL by Harman's wireless headphones, quickly and effortlessly.