microsite We utilized the power of music to connect with the audience on a deeper level. Our microsite allowed users to create a custom playlist based on their family's preferences and weekend plans. The Spotify API would then generate a playlist that perfectly matched their selections. While the API worked its magic, users were treated to the show's trailer, creating a seamless blend of entertainment and engagement. All of this was presented in a pixel-perfect design, optimized for retina displays, and in line with Disney's brand guidelines.
mastheadinteractive mastheadvideo mastheadHPTOdisplay adsOur display ads and masthead were designed to pique curiosity and drive engagement. We used the same key visuals from the campaign, animating the show's stars to bring the concept to life. The call-to-action button was also animated to draw attention and encourage clicks. The result was a captivating visual experience that not only showcased the show's billboard but also provided a sneak peek into the show through the trailer video.
works / features /
Campaign
Campaign Name :
Crafting harmonious family moments with Weekend Family
Brand Name :
Disney+
Campaign Date :
December 3, 2021
Location :
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Client Name :
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Industry :
Entertainment
Media Agecy :
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Target Group :
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Brief :
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Creative Agency :
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Microsite
Status :
********
Domain Name :
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Creative & Technolgy :
********
Idea & Concept :
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Back-End :
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Creatives by :
ASCC
Front-End :
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Devoped by :
ASCC
Ads
Ad Types :
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Ad Servers :
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Published Date :
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Publisher :
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Creative & Technolgy :
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Creatives by :
ASCC
Booked Impression :
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Devoped by
ASCC
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