Music not only resonates with people but also instills a sense of individuality. Leveraging this aspect, our microsite allowed users to blend their musical taste with the different era themes. They could choose their preferred era and playlist, and embark on a unique 'time travel' journey. The Spotify API created a customized playlist based on these choices. In the interim while the playlist was generated, users were shown the trailer video, thereby maintaining engagement and keeping up the anticipation.
Creating impactful Ads and Mastheads formed the visual crux of our campaign. The visuals were animated and designed to perfection, centroiding the key stars and piquing the audience's interest. To increase the engagement rate, we added an animated CTA button that moved to attract attention. The ads and mastheads aimed at sparking curiosity, and colorfully displayed the movie billboard along with the trailer video. All these elements came together to ensure an improved click-through rate and sustained viewer engagement. Our designs were pixel perfect, adhered to Disney’s brand guidelines, and were responsive across several platforms, ensuring a seamless and engaging user experience.
Campaign
Campaign Name :
The first series of Disney+ Original from Marvel Studios.
Brand Name :
Disney+
Campaign Date :
October 2, 2020
Location :
********
Client Name :
********
Industry :
Entertainment
Media Agecy :
********
Target Group :
********
Brief :
********
Creative Agency :
********
Microsite
Status :
********
Domain Name :
********
Creative & Technolgy :
********
Idea & Concept :
********
Back-End :
********
Creatives by :
ASCC
Front-End :
********
Devoped by :
ASCC
Ads
Ad Types :
********
Ad Servers :
********
Published Date :
********
Publisher :
********
Creative & Technolgy :
********
Creatives by :
ASCC
Booked Impression :
********
Devoped by
ASCC
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