Our Home Page Takeover (HPTO) was a blend of key visuals and the campaign video. The experience started with a glitching frame from the campaign video, capturing the user's attention in a loop. Each box in the Spotify UI then glitched one by one, revealing scenes from the new series vehicles' videos. An animation fearlessly breaking through the UI led users to an AdPage for more information, the full video, and a fearless playlist. The design was pixel-perfect, supporting retina displays and ensuring fast loading due to compression technology. All elements were in line with Renault's brand guidelines, creating a cohesive and engaging digital experience.
Campaign
Campaign Name :
Unexpected journey as life
Brand Name :
Renault
Campaign Date :
December 1, 2017
Location :
********
Client Name :
********
Industry :
Automotive
Media Agecy :
********
Target Group :
********
Brief :
********
Creative Agency :
********
Ads
Ad Types :
********
Ad Servers :
********
Published Date :
********
Publisher :
********
Creative & Technolgy :
********
Creatives by :
ASCC
Booked Impression :
********
Devoped by
ASCC
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