We created an Interactive Masthead that transported users on a virtual journey across the globe. We selected key visuals from world-famous tourist destinations and created an immersive animation that gave users the feeling of traveling between these cities in a rented car. Upon clicking the start button, users were guided through a series of questions about their music preferences for their weekend plan. Using the Spotify API, we generated music genres based on their responses, allowing them to create personalized playlists for their journey. This innovative approach, combined with our pixel-perfect design understanding, retina display supporting visuals, and fast-loading compression technology, resulted in a highly engaging and personalized user experience that was perfectly aligned with Avis' brand guidelines.
Campaign
Campaign Name :
Don't think about what's on the horizon
Brand Name :
Avis
Campaign Date :
September 25, 2017
Location :
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Client Name :
********
Industry :
Car Rental
Media Agecy :
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Target Group :
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Brief :
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Creative Agency :
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Ads
Ad Types :
********
Ad Servers :
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Published Date :
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Publisher :
********
Creative & Technolgy :
********
Creatives by :
ASCC
Booked Impression :
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Devoped by
ASCC
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