Our HPTO was designed to pique curiosity, engage the audience, and drive action. We showcased four unique stories of Dacia owners and their deep connection with their car. The campaign video was integrated seamlessly into the Spotify UI, creating an immersive experience for the users. The design was pixel-perfect, supporting retina displays, and the loading was fast due to advanced compression technology. The campaign's hero visual, animated CTA buttons, and key visuals were all in line with Dacia's brand guidelines. At the end of the takeover animation, users were redirected to the "book a test drive" page, further increasing engagement and potential conversions.
Campaign
Campaign Name :
Celebrating driving dreams with Dacia's 10-year anniversary!
Brand Name :
Dacia
Campaign Date :
October 1, 2018
Location :
********
Client Name :
********
Industry :
Automotive
Media Agecy :
********
Target Group :
********
Brief :
********
Creative Agency :
********
Ads
Ad Types :
********
Ad Servers :
********
Published Date :
********
Publisher :
********
Creative & Technolgy :
********
Creatives by :
ASCC
Booked Impression :
********
Devoped by
ASCC
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