In adidas's "Running Needs Nothing" campaign, users have the opportunity to personalize their running playlists based on mood, distance, and pace. This engaging digital experience, launching initially in the UAE, features an integrated microsite powered by Spotify API. The microsite is designed responsively and aligns with adidas's brand guidelines. Users can dive into the world of music, all while experiencing the inspiring stories of key stars like Mo Salah, Khadija Hegazy, and Mariam Farid through a captivating campaign video.
Campaign
Campaign Name :
Running needs nothing but a good playlist!
Brand Name :
adidas
Campaign Date :
February 2, 2023
Location :
********
Client Name :
********
Industry :
Textile, Footwear
Media Agecy :
********
Target Group :
********
Brief :
********
Creative Agency :
********
Microsite
Status :
********
Domain Name :
********
Creative & Technolgy :
********
Idea & Concept :
********
Back-End :
********
Creatives by :
ASCC
Front-End :
********
Devoped by :
ASCC
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