We used key visuals and a campaign video that cleverly integrated with the Spotify user interface. The experience began with a masthead banner that sparked curiosity. Users were led to a search engine area where they were prompted to search for "who broke the internet." This was followed by an interactive journey with Ralph and Vanellope travelling through network cables, symbolizing their journey to the Internet. As they reached their destination within Spotify's cover visual boxes. We also incorporated animated Call-to-Action (CTA) buttons and key visuals of the campaign to grab attention. All designs were pixel-perfect, supporting retina displays, and were in line with Disney's brand guidelines. The campaign also utilized compression technology to ensure fast loading speeds.