Our innovative "Home Page Takeover (HPTO)" strategy was designed to command and captivate the attention of Spotify users. We've combined striking visuals and a vibrant, animated User Interface to create a seamless blend of product content and Spotify UI, enhancing user engagement. We've also curated energetic playlists at the end of the takeover animation to keep the excitement alive. Our HPTO strategy includes animated, eye-catching CTA buttons and key visuals from the campaign video. We've ensured fast and efficient loading with advanced compression technology, providing a smooth user experience. All our creative and technical efforts align perfectly with Coca-Cola's brand guidelines, maintaining brand integrity throughout.