The centerpiece of our campaign was the innovative Hybrid Jukebox microsite. Designed with pixel-perfect precision and retina display support, the microsite offered an immersive, interactive experience. Users were invited to create a personalized playlist based on their music preferences, with the Spotify API analyzing their selections. As the playlist was generated, users were shown a commercial video showcasing the new Toyota Yaris Hybrid. The microsite also provided detailed information about the car's features and a link to the official Toyota webpage for further exploration. This unique approach allowed us to engage users on a deeper level, harnessing the power of music to highlight the innovative spirit of the Toyota Yaris Cross Hybrid.