The experience began with a few seconds of glitching frames from the campaign video, immediately capturing the user's attention. This was followed by a series of glitches revealing scenes from the video, culminating in an animation takeover that transformed all boxes into Doritos chips. This lead users to an AdPage where they could find more information, watch the entire video, and enjoy a fearless playlist. The design was pixel-perfect, supported retina displays, and was in line with Doritos's brand guidelines. The fast loading was ensured by advanced compression technology.
Campaign
Campaign Name :
Turning Up the Heat with Doritos Roulette 2.0!
Brand Name :
Doritos
Campaign Date :
August 1, 2017
Location :
********
Client Name :
********
Industry :
FMCG
Media Agecy :
********
Target Group :
********
Brief :
********
Creative Agency :
********
Ads
Ad Types :
********
Ad Servers :
********
Published Date :
********
Publisher :
********
Creative & Technolgy :
********
Creatives by :
ASCC
Booked Impression :
********
Devoped by
ASCC
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