Our unique approach to this HPTO project was to integrate Spotify's API, allowing users to create playlists based on their music preferences. The experience began within the masthead with an eye-catching animation of a girl bungee jumping. On user interaction, the masthead area expanded, revealing the slogan "It's bigger now" and the new Polo model. Transitioning to the adpage, users were guided to create their own playlists, further enhancing engagement. The final touch was the animated CTA buttons and key visuals of the campaign, designed to grab attention and encourage users to explore more about the New Polo. This innovative blend of creative and technology resulted in a pixel-perfect design, fast loading times due to compression technology, and a campaign perfectly in line with VW's brand guidelines.