Our strategy for the Nissan campaign was to create an engaging HPTO (Home Page Takeover) that would not only increase clicks but also highlight the key features of the car. We achieved this by showcasing the campaign video within the Spotify UI, simulating the car's sensor reactions, and animating the entire content. The experience was further enhanced with a pinned map navigation, animated CTA buttons, and a Nissan-themed playlist at the end of the takeover animation. All these elements were designed to be visually stunning, supporting retina displays, and adhering to Nissan's brand guidelines. The result was a seamless, engaging, and interactive user experience that effectively promoted the Nissan Qashqai.
Campaign
Campaign Name :
Expect more with Nissan Qashqai
Brand Name :
Nissan
Campaign Date :
March 11, 2019
Location :
********
Client Name :
********
Industry :
Automotive
Media Agecy :
********
Target Group :
********
Brief :
********
Creative Agency :
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Ads
Ad Types :
********
Ad Servers :
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Published Date :
********
Publisher :
********
Creative & Technolgy :
********
Creatives by :
ASCC
Booked Impression :
********
Devoped by
ASCC
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