Look again at that dot That's here. That's home. That's us On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives. The aggregate of our joy and suffering. thousands of confident religions, ideologies, and economic doctrines, every hunter and forager, every hero and coward, every creator and destroyer of civilization, every king and peasant, every young couple in love, every mother and father, hopeful child, inventor and explorer, every teacher of morals, every corrupt politician, every "superstar," every "supreme leader," every saint and sinner in the history of our species lived there
-on a mote of dust suspended in a sunbeam.
‍
Carl Sagan, 1934-1996

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works / previews /

Nissan

The new Nissan Navara is made for you.

SA
microsites
spotify API
automotive
english
microsite

The campaign's microsite was an innovative blend of technology and creativity, designed to provide a unique experience for every user. By connecting their Spotify account, users could watch the new Nissan Navara video with a soundtrack tailored to their music taste. The Spotify API analyzed the user's listening habits, selected a 30-second song for their taste, and played the campaign video with the selected song. The site was visually stunning with a pixel-perfect design, retina display support, and fast loading times due to compression technology. It showcased the features of the new Nissan Navara, provided more information about the car, and directed users to the official Nissan webpage.

The campaign's microsite was an innovative blend of technology and creativity, designed to provide a unique experience for every user. By connecting their Spotify account, users could watch the new Nissan Navara video with a soundtrack tailored to their music taste. The Spotify API analyzed the user's listening habits, selected a 30-second song for their taste, and played the campaign video with the selected song. The site was visually stunning with a pixel-perfect design, retina display support, and fast loading times due to compression technology. It showcased the features of the new Nissan Navara, provided more information about the car, and directed users to the official Nissan webpage.
The campaign's microsite was an innovative blend of technology and creativity, designed to provide a unique experience for every user. By connecting their Spotify account, users could watch the new Nissan Navara video with a soundtrack tailored to their music taste. The Spotify API analyzed the user's listening habits, selected a 30-second song for their taste, and played the campaign video with the selected song. The site was visually stunning with a pixel-perfect design, retina display support, and fast loading times due to compression technology. It showcased the features of the new Nissan Navara, provided more information about the car, and directed users to the official Nissan webpage.
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awards

The Bookmarks 2022 / Mobile Category / GOLD

South Africa is one of the most racially diverse countries in the world. When Nissan launched their new Navara, we needed to appeal to every ethnicity, as well as to city slickers, off-roaders and everyone in between. But how do you appeal to everyone and still make it personal? With one of the most personal things of all - music. Which led to our next problem: how do you choose the perfect track for so many diverse music tastes? By partnering with Spotify, we got to choose all of their 70 million songs. We carefully created edits, designed to work with the specific BPM of all different music genres. Using Spotify’s streaming intelligence, users then had their most loved songs matched to our epic driving ad. Meaning that every person got to experience the new Navara paired with their favourite music. Talk about the perfect road trip playlist!

South Africa is one of the most racially diverse countries in the world. When Nissan launched their new Navara, we needed to appeal to every ethnicity, as well as to city slickers, off-roaders and everyone in between. But how do you appeal to everyone and still make it personal? With one of the most personal things of all - music. Which led to our next problem: how do you choose the perfect track for so many diverse music tastes? By partnering with Spotify, we got to choose all of their 70 million songs. We carefully created edits, designed to work with the specific BPM of all different music genres. Using Spotify’s streaming intelligence, users then had their most loved songs matched to our epic driving ad. Meaning that every person got to experience the new Navara paired with their favourite music. Talk about the perfect road trip playlist!
Request a preview video

works / features /

Campaign

Campaign Name :

The new Nissan Navara is made for you.

Brand Name :

Nissan

Campaign Date :

May 20, 2020

Location :

********

Client Name :

********

Industry :

Automotive

Media Agecy :

********

Target Group :

********

Brief :

********

Creative Agency :

********

Microsite

Status :

********

Domain Name :

********

Creative & Technolgy :

********

Idea & Concept :

********

Back-End :

********

Creatives by :

ASCC

Front-End :

********

Devoped by :

ASCC

Award

Award Name :

********

Creative Agency :

Always Sunny Creative Co

Wining Degree :

********

Media Agency :

********

Awarded Date

********

Location :

********

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