We utilized the Spotify API to analyze users' musical tastes and showcase the new Samsung Watch6. The microsite was a testament to our understanding of Samsung’s brand guidelines and our ability to create an engaging user experience. We ensured fast loading times through advanced compression technology and added social media cards for the generated playlists, making sharing easy and seamless. We also designed a microsite that was not only responsive and supported retina displays, but also offered a pixel-perfect design.
Our creative team designed visually striking ads and an animated masthead banner that perfectly encapsulated the campaign's essence. The key visuals were animated to draw attention, while the CTA button was designed to move and grab the viewer's eye. We aimed to increase engagement, highlight the key features of the campaign idea, and redirect users to the 'discover more' page. The result was a successful campaign that not only increased clicks but also amplified the brand's reach and engagement.
Campaign
Campaign Name :
Take control with the New Samsung Galaxy Watch6!
Brand Name :
Samsung
Campaign Date :
July 26, 2023
Location :
********
Client Name :
********
Industry :
Consumer Electronics
Media Agecy :
********
Target Group :
********
Brief :
********
Creative Agency :
********
Microsite
Status :
********
Domain Name :
********
Creative & Technolgy :
********
Idea & Concept :
********
Back-End :
********
Creatives by :
ASCC
Front-End :
********
Devoped by :
ASCC
Ads
Ad Types :
********
Ad Servers :
********
Published Date :
********
Publisher :
********
Creative & Technolgy :
********
Creatives by :
ASCC
Booked Impression :
********
Devoped by
ASCC
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