works / previews /

Samsung

The next generation of Galaxy has arrived

mastheadinteractive mastheadvideo mastheadHPTOdisplay ads

Our Home Page Takeover strategy was designed to captivate from the get-go. We transformed the head banner and thumbnails into a single surface composed of multiple black screens, creating a visually striking experience. The campaign video was segmented into 24 pieces, each moving randomly before coalescing into the complete video. Post video, the ad page emerged, showcasing the campaign's key visuals and interactive buttons in a seamless fade animation. Personalized playlists, generated via Spotify's API, and animated CTA buttons were integrated to stimulate curiosity and increase engagement. The 'Get more detail' button provided a direct link to the campaign site, further driving user engagement.

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works / features /

Campaign

Campaign Name :

The next generation of Galaxy has arrived

Brand Name :

Samsung

Campaign Date :

March 4, 2019

Location :

********

Client Name :

********

Industry :

Consumer Electronics

Media Agecy :

********

Target Group :

********

Brief :

********

Creative Agency :

********

Ads

Ad Types :

********

Ad Servers :

********

Published Date :

********

Publisher :

********

Creative & Technolgy :

********

Creatives by :

ASCC

Booked Impression :

********

Devoped by

ASCC

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