Our Home Page Takeover strategy was designed to captivate from the get-go. We transformed the head banner and thumbnails into a single surface composed of multiple black screens, creating a visually striking experience. The campaign video was segmented into 24 pieces, each moving randomly before coalescing into the complete video. Post video, the ad page emerged, showcasing the campaign's key visuals and interactive buttons in a seamless fade animation. Personalized playlists, generated via Spotify's API, and animated CTA buttons were integrated to stimulate curiosity and increase engagement. The 'Get more detail' button provided a direct link to the campaign site, further driving user engagement.
Campaign
Campaign Name :
The next generation of Galaxy has arrived
Brand Name :
Samsung
Campaign Date :
March 4, 2019
Location :
********
Client Name :
********
Industry :
Consumer Electronics
Media Agecy :
********
Target Group :
********
Brief :
********
Creative Agency :
********
Ads
Ad Types :
********
Ad Servers :
********
Published Date :
********
Publisher :
********
Creative & Technolgy :
********
Creatives by :
ASCC
Booked Impression :
********
Devoped by
ASCC
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