works / previews /

Fiat

Feel young and stylish with New Fiat 500!

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We utilized key visuals and the campaign video, showcasing some scenes merged with the Spotify UI for a unique user experience. We initiated the campaign with short clips from the video, applied glitch effects to create intrigue, and encouraged users to click. The Spotify UI was animated with Fiat's summer-themed artwork, making users feel as if the screen had been hacked. The animation ended with an automatic redirection to the AdPage, where users could find a link to watch the entire video, a playlist tailored to Fiat's new dynamic and forever-young concept, and links for detailed information about the vehicle.

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works / features /

Campaign

Campaign Name :

Feel young and stylish with New Fiat 500!

Brand Name :

Fiat

Campaign Date :

October 25, 2017

Location :

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Client Name :

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Industry :

Automotive

Media Agecy :

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Target Group :

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Brief :

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Creative Agency :

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Ads

Ad Types :

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Ad Servers :

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Published Date :

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Publisher :

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Creative & Technolgy :

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Creatives by :

ASCC

Booked Impression :

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Devoped by

ASCC

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