Our creative strategy involved a seamless integration of key visuals and trailer clips into the Spotify User Interface (UI), transforming the platform into an interactive ad space. The journey begins with a book opening, splashing magic across the screen, and unveiling scenes from the trailer one by one through engaging animations. As the trailer concludes, a billboard visual transitions the user to an ad page, featuring a Christmas-themed playlist inclusive of the film's soundtracks. With attention-grabbing animated CTA buttons and pixel-perfect designs, we ensured that our campaign was not only visually appealing but also effective in redirecting users to the campaign site. Our technology ensured fast loading times through advanced compression technology, and all elements were in line with Netflix's brand guidelines.