Our approach to the Home Page Takeover (HPTO) was to seamlessly integrate the campaign's key visuals and video into the Spotify User Interface (UI). The journey began with a character emerging from the masthead area, followed by scenes from the campaign video appearing one by one through engaging animations. This immersive experience transformed the Spotify UI, ending with a striking hero visual that transitioned into an AdPage. Here, we generated playlists themed around the essence of energy. To grab attention, we used animated Call To Action (CTA) buttons and the campaign's key visual. Our designs were pixel-perfect, retina display-friendly, and in line with Coca-Cola's brand guidelines. We also ensured fast loading times through the use of compression technology.
Campaign
Campaign Name :
Energize yourself with Coca-Cola's new taste!
Brand Name :
Coca-Cola
Campaign Date :
October 5, 2020
Location :
********
Client Name :
********
Industry :
Beverage
Media Agecy :
********
Target Group :
********
Brief :
********
Creative Agency :
********
Ads
Ad Types :
********
Ad Servers :
********
Published Date :
********
Publisher :
********
Creative & Technolgy :
********
Creatives by :
ASCC
Booked Impression :
********
Devoped by
ASCC
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