Dune is celebrated for its incredible production quality and one-of-a-kind storytelling. After two successful feature films, Warner Bros. brings the Dune universe back to life with the TV series Dune: Prophecy, streaming exclusively on MAX. For the French market, we developed one of our most creative mobile video campaigns to date. The launch featured a 30-second video trailer that automatically played on the Home screen of the Spotify mobile app. But we wanted to go further. By blending the video with Spotify’s interface, we made it look like part of the app itself. This innovative approach grabbed users’ attention and significantly boosted clicks and views compared to traditional video ads. In short, we transformed a standard ad into an immersive and engaging experience, maximizing the impact of Warner Bros.' launch on MAX.