We created a captivating high-impact homepage takeover (HPTO) and ads that put users in the middle of the action. The campaign started with a gripping scene from the game where a soldier is on the brink of death, and the user's click saves him. This interactive experience transformed the Spotify UI into a Battlefield, using frames from the game's trailer. We also generated playlists that reflected the essence of EA Games and the game theme. Our animated CTA buttons and key visuals were designed to grab attention and redirect users to pages where they could get more information about the game. We ensured a fast loading experience with compression technology, and all our designs were pixel-perfect, supporting retina displays, and in line with EA Games' brand guidelines.