micrositeOur team developed a complex algorithm for the microsite that determined users' appreciation for hardcore music, providing insights into the average BPM ranges of these genres. Users could participate in the analysis by choosing a song they frequently listen to. The score indicated how 'hardcore' users were, and they could enhance their experience or create a playlist with existing scores. Users could also customize their hardcore playlist for a more personalized experience. The microsite also provided links for users to learn more about the film and watch the full trailer.
mastheadinteractive mastheadvideo mastheadHPTOdisplay adsWe created visually striking ads and an animated masthead using key elements from the campaign. The animated Call-To-Action button was designed to grab attention and increase clicks. The ads aimed to create curiosity, increase engagement, and direct traffic to the microsite. All visuals were designed to be retina display friendly and in line with Amazon Prime Video’s brand guidelines. The ads and masthead successfully highlighted key features of the campaign and increased user engagement.
works / features /
Campaign
Campaign Name :
Dive into 90's and unveil your inner hardcore essence!
Brand Name :
PrimeVideo
Campaign Date :
December 4, 2023
Location :
********
Client Name :
********
Industry :
Entertainment
Media Agecy :
********
Target Group :
********
Brief :
********
Creative Agency :
********
Microsite
Status :
********
Domain Name :
********
Creative & Technolgy :
********
Idea & Concept :
********
Back-End :
********
Creatives by :
ASCC
Front-End :
********
Devoped by :
ASCC
Ads
Ad Types :
********
Ad Servers :
********
Published Date :
********
Publisher :
********
Creative & Technolgy :
********
Creatives by :
ASCC
Booked Impression :
********
Devoped by
ASCC
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